After our exhibition of our video in front of an audience, we asked the audience about what they liked about the video and what they didn't like. We got a significantly higher amount of positive feedback than negative feedback. Praise by many people was given to the lip synching, Sophie's high performance, the timing we used in our editing, the shots against the wall, the use of greyscale, and the fact that many of them would consider viewing the video again for enjoyment. The things which came up which we needed to improve were the white noise used during the beginning and the visual problems during the argument shot. The white noise we use in the video is intended to fill the sound void for the parts at the beginning of the video where the song has not begun yet. However, many people have said it was just "wrong" for the video with one person saying that it resembled a "vacuum cleaner" which ruined the atmosphere of the beginning. We managed to fix this in the update by using a different variety of white noise. During the argument shot there were several visual problems. The first is that the actors are stationary at the beginning of the shot as they are waiting for the scene to start. The second is that there is a visual glitch during the zoom sequence. The final problem is that at the end of the shot, you can briefly see Sophie come out of character and smile. It was said that these mistakes were easily noticeable and makes the video look unprofessional. We fixed the first and the third of these problems in the update by shortening the shot, but we could not find a way to fix the glitch in it without disrupting the zoom in the shot and making it appear fragmented. After the feedback session we all agreed that this feedback was correct improved what we could.
As of writing this evaluation, we have had five comments on the video.
annaneale: Love it guys, fab x.
AthenaSky093: Love the video, very authentic and realistic. Good use of lighting and really impressive camera angles.
Sockett123: <3 Love it
donandgerlinde: Wow factor is huge!!!! Great visual story, amazing lip synch. Loved it!!!
SophieSockett01: Omg Love this video :)
All the comments on the video are similar to the comments received from the viewing. One comment we were very satisfied with was the comment from annaneale as we found out that this YouTube account actually belongs to the artist who wrote the song. We knew that as the artist herself was pleased with the video, we must have done well.
We individually showed different people our designs for the digipack and collected Reponses. Positively, a majority commented on how the images appeared very unique and looked very professional. Negatively, quite a few people thought that it was inappropriate to have the images in greyscale as they believed it would be difficult for people to notice it in a large collection of CDs. We discussed this feedback but decided that we could not address this issue without making the style inconsistent. We knew that this was something heavily avoided in real and successful media products, so we decided we had to leave it as it was.
We also individually asked people for their feedback on the website. Many people commented that the main section of the home page looked very stylistic and professional which was something we had specifically aimed for. However, they did not like the section with the video at the bottom of it as they believed that it did not conform to the rest of the web page. We attempted to fix this, but as none of us have sufficient experience using Dreamweaver, we could not do it.
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