Research was one of the most important parts of the creation of the video as this inspired our ideas and allowed us to know of the conventions. To do this, we used many new media technologies to do this. Google was an important initial tool as it allowed us to search for websites which would inform us of the music video industry and the conventions of music videos. For example, I first used Google to search for the writings on music videos by Shuker, which then allowed me to find out more about the topic. Another tool useful for finding and viewing example music videos was YouTube. We used this to find videos from artists which we analysed on Blogger. Another important research technology we used was our college's Modular Object-Oriented Dynamic Learning Environment (MOODLE). This allowed us to access all the course specific documents which our college had access to including writings by Shuker.
The main new technology was an MP3 streaming website called totallyunsigned.co.uk. This allowed us to find artists who unsigned and had no copyright. We could then take a sample of songs to decide which song we should use and download it legally and for free. Without this technology, we would likely never have found Anna Neale's song. To filter our search, we looked for artists classed under pop/rock and listened to artists whose name and image would be suitable to make a music video around.
Constructing the video, we made use of DV cameras which allowed us to create a video with high quality visuals and allowed us control over white balance and aspect ratio. We also used high powered lights to film some parts of the video to keep the scene well lit. Editing the video, we used the technology of Adobe Premier Pro 5. This allowed us to paste together the parts of the videos we wanted far easier than other technologies such as Windows Movie Maker or QuickTime Pro. We did however have some problems with the software as one of our filming shoots was filmed in MPG instead of AVI. This caused problems with the program causing it to not respond at intervals and delaying our work by around five hours. YouTube was also used to distribute our product. This allowed us to distribute our music video all over the free world and reach a very large audience. It has also allowed us to receive feedback from people who have watched it including the artist herself.
When creating the website, the two main technologies we used were PowerPoint and Dreamweaver. The layout for the main homepage was created using the imaging tools present on the 2010 version of PowerPoint and allowed a high quality visual product to be created. We then imported the image onto Dreamweaver and added hot points to it. We then hyperlinked the hot points to other documents and appropriate websites. To allow the video to play on the website, we converted the video to FLV on Adobe Premier Pro. We could then use the built in FLV player on Dreamweaver to play the video on the HTML.
The digipack was created on Fireworks and was created using photos taken at our video shoots. We made use of the greyscale and sepia effects on the programme and created pictures appropriate to a digipack. We also included a track listing on the back.
Blogger was an important tool in writing this evaluation as it allowed me to retrospectively view everything I had done so far in this project. It allowed me to order my work chronologically and easily as well as reflect on what I had achieved so far.
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