16 December 2010

How effective is the combination of your main product and ancillary texts?

In our website and digipack creation, we made sure that we followed the proper conventions for ancillary texts for a media product. The main aim of our website in the context of a real media product would be to sell the music of our artist. To do this, we included a version of the music video on the website and links to the websites Amazon and I-Tunes which would allow a user to buy the music. We also included links to a biography, tour dates, her blog, her photos, her biography, merchandise, and her other videos as well as links to her accounts on Facebook, Twitter and My Space. We included these because we have observed real artist's websites and decided to include these as they appear conventional. We observed that these links would be used in a website to try and get the user to feel a personal connection between them and the artist, therefore wanting to buy the music of the artist. To make the pictures on the homepage more interesting to look at, we stylised them to look as though they were photos from a photo album.

The main aim of our digipack in the context of a real life media product would be to look appealing enough for a potential customer to buy. This is why we tried to make our digipack stand out as much as possible while at the same time, try to keep a similar atmosphere in the digipack as it has in the video. A problem which this posed was that the video was filmed in greyscale. This meant that to avoid it clashing stylistically, we had to make the digipack cover in greyscale. We tried to make it stand out with the unusual images on the front and back. We hoped that this would catch an audience's attention enough for them to curious about album so that they might buy it.

We tried to establish our fictional artist with a particular style to try and get an audience to associate the style with all things created by her.

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