Research was one of the most important parts of the creation of the video as this inspired our ideas and allowed us to know of the conventions. To do this, we used many new media technologies to do this. Google was an important initial tool as it allowed us to search for websites which would inform us of the music video industry and the conventions of music videos. For example, I first used Google to search for the writings on music videos by Shuker, which then allowed me to find out more about the topic. Another tool useful for finding and viewing example music videos was YouTube. We used this to find videos from artists which we analysed on Blogger. Another important research technology we used was our college's Modular Object-Oriented Dynamic Learning Environment (MOODLE). This allowed us to access all the course specific documents which our college had access to including writings by Shuker.
The main new technology was an MP3 streaming website called totallyunsigned.co.uk. This allowed us to find artists who unsigned and had no copyright. We could then take a sample of songs to decide which song we should use and download it legally and for free. Without this technology, we would likely never have found Anna Neale's song. To filter our search, we looked for artists classed under pop/rock and listened to artists whose name and image would be suitable to make a music video around.
Constructing the video, we made use of DV cameras which allowed us to create a video with high quality visuals and allowed us control over white balance and aspect ratio. We also used high powered lights to film some parts of the video to keep the scene well lit. Editing the video, we used the technology of Adobe Premier Pro 5. This allowed us to paste together the parts of the videos we wanted far easier than other technologies such as Windows Movie Maker or QuickTime Pro. We did however have some problems with the software as one of our filming shoots was filmed in MPG instead of AVI. This caused problems with the program causing it to not respond at intervals and delaying our work by around five hours. YouTube was also used to distribute our product. This allowed us to distribute our music video all over the free world and reach a very large audience. It has also allowed us to receive feedback from people who have watched it including the artist herself.
When creating the website, the two main technologies we used were PowerPoint and Dreamweaver. The layout for the main homepage was created using the imaging tools present on the 2010 version of PowerPoint and allowed a high quality visual product to be created. We then imported the image onto Dreamweaver and added hot points to it. We then hyperlinked the hot points to other documents and appropriate websites. To allow the video to play on the website, we converted the video to FLV on Adobe Premier Pro. We could then use the built in FLV player on Dreamweaver to play the video on the HTML.
The digipack was created on Fireworks and was created using photos taken at our video shoots. We made use of the greyscale and sepia effects on the programme and created pictures appropriate to a digipack. We also included a track listing on the back.
Blogger was an important tool in writing this evaluation as it allowed me to retrospectively view everything I had done so far in this project. It allowed me to order my work chronologically and easily as well as reflect on what I had achieved so far.
16 December 2010
What have you learned from your audience feedback?
We received feedback on our video in two different ways after the completion of our project. The first was personal feedback which was given after our video was exhibited in front of an audience. The second was from comments posted on our YouTube upload of the video.
After our exhibition of our video in front of an audience, we asked the audience about what they liked about the video and what they didn't like. We got a significantly higher amount of positive feedback than negative feedback. Praise by many people was given to the lip synching, Sophie's high performance, the timing we used in our editing, the shots against the wall, the use of greyscale, and the fact that many of them would consider viewing the video again for enjoyment. The things which came up which we needed to improve were the white noise used during the beginning and the visual problems during the argument shot. The white noise we use in the video is intended to fill the sound void for the parts at the beginning of the video where the song has not begun yet. However, many people have said it was just "wrong" for the video with one person saying that it resembled a "vacuum cleaner" which ruined the atmosphere of the beginning. We managed to fix this in the update by using a different variety of white noise. During the argument shot there were several visual problems. The first is that the actors are stationary at the beginning of the shot as they are waiting for the scene to start. The second is that there is a visual glitch during the zoom sequence. The final problem is that at the end of the shot, you can briefly see Sophie come out of character and smile. It was said that these mistakes were easily noticeable and makes the video look unprofessional. We fixed the first and the third of these problems in the update by shortening the shot, but we could not find a way to fix the glitch in it without disrupting the zoom in the shot and making it appear fragmented. After the feedback session we all agreed that this feedback was correct improved what we could.
As of writing this evaluation, we have had five comments on the video.
annaneale: Love it guys, fab x.
AthenaSky093: Love the video, very authentic and realistic. Good use of lighting and really impressive camera angles.
Sockett123: <3 Love it
donandgerlinde: Wow factor is huge!!!! Great visual story, amazing lip synch. Loved it!!!
SophieSockett01: Omg Love this video :)
All the comments on the video are similar to the comments received from the viewing. One comment we were very satisfied with was the comment from annaneale as we found out that this YouTube account actually belongs to the artist who wrote the song. We knew that as the artist herself was pleased with the video, we must have done well.
We individually showed different people our designs for the digipack and collected Reponses. Positively, a majority commented on how the images appeared very unique and looked very professional. Negatively, quite a few people thought that it was inappropriate to have the images in greyscale as they believed it would be difficult for people to notice it in a large collection of CDs. We discussed this feedback but decided that we could not address this issue without making the style inconsistent. We knew that this was something heavily avoided in real and successful media products, so we decided we had to leave it as it was.
We also individually asked people for their feedback on the website. Many people commented that the main section of the home page looked very stylistic and professional which was something we had specifically aimed for. However, they did not like the section with the video at the bottom of it as they believed that it did not conform to the rest of the web page. We attempted to fix this, but as none of us have sufficient experience using Dreamweaver, we could not do it.
After our exhibition of our video in front of an audience, we asked the audience about what they liked about the video and what they didn't like. We got a significantly higher amount of positive feedback than negative feedback. Praise by many people was given to the lip synching, Sophie's high performance, the timing we used in our editing, the shots against the wall, the use of greyscale, and the fact that many of them would consider viewing the video again for enjoyment. The things which came up which we needed to improve were the white noise used during the beginning and the visual problems during the argument shot. The white noise we use in the video is intended to fill the sound void for the parts at the beginning of the video where the song has not begun yet. However, many people have said it was just "wrong" for the video with one person saying that it resembled a "vacuum cleaner" which ruined the atmosphere of the beginning. We managed to fix this in the update by using a different variety of white noise. During the argument shot there were several visual problems. The first is that the actors are stationary at the beginning of the shot as they are waiting for the scene to start. The second is that there is a visual glitch during the zoom sequence. The final problem is that at the end of the shot, you can briefly see Sophie come out of character and smile. It was said that these mistakes were easily noticeable and makes the video look unprofessional. We fixed the first and the third of these problems in the update by shortening the shot, but we could not find a way to fix the glitch in it without disrupting the zoom in the shot and making it appear fragmented. After the feedback session we all agreed that this feedback was correct improved what we could.
As of writing this evaluation, we have had five comments on the video.
annaneale: Love it guys, fab x.
AthenaSky093: Love the video, very authentic and realistic. Good use of lighting and really impressive camera angles.
Sockett123: <3 Love it
donandgerlinde: Wow factor is huge!!!! Great visual story, amazing lip synch. Loved it!!!
SophieSockett01: Omg Love this video :)
All the comments on the video are similar to the comments received from the viewing. One comment we were very satisfied with was the comment from annaneale as we found out that this YouTube account actually belongs to the artist who wrote the song. We knew that as the artist herself was pleased with the video, we must have done well.
We individually showed different people our designs for the digipack and collected Reponses. Positively, a majority commented on how the images appeared very unique and looked very professional. Negatively, quite a few people thought that it was inappropriate to have the images in greyscale as they believed it would be difficult for people to notice it in a large collection of CDs. We discussed this feedback but decided that we could not address this issue without making the style inconsistent. We knew that this was something heavily avoided in real and successful media products, so we decided we had to leave it as it was.
We also individually asked people for their feedback on the website. Many people commented that the main section of the home page looked very stylistic and professional which was something we had specifically aimed for. However, they did not like the section with the video at the bottom of it as they believed that it did not conform to the rest of the web page. We attempted to fix this, but as none of us have sufficient experience using Dreamweaver, we could not do it.
How effective is the combination of your main product and ancillary texts?
In our website and digipack creation, we made sure that we followed the proper conventions for ancillary texts for a media product. The main aim of our website in the context of a real media product would be to sell the music of our artist. To do this, we included a version of the music video on the website and links to the websites Amazon and I-Tunes which would allow a user to buy the music. We also included links to a biography, tour dates, her blog, her photos, her biography, merchandise, and her other videos as well as links to her accounts on Facebook, Twitter and My Space. We included these because we have observed real artist's websites and decided to include these as they appear conventional. We observed that these links would be used in a website to try and get the user to feel a personal connection between them and the artist, therefore wanting to buy the music of the artist. To make the pictures on the homepage more interesting to look at, we stylised them to look as though they were photos from a photo album.
The main aim of our digipack in the context of a real life media product would be to look appealing enough for a potential customer to buy. This is why we tried to make our digipack stand out as much as possible while at the same time, try to keep a similar atmosphere in the digipack as it has in the video. A problem which this posed was that the video was filmed in greyscale. This meant that to avoid it clashing stylistically, we had to make the digipack cover in greyscale. We tried to make it stand out with the unusual images on the front and back. We hoped that this would catch an audience's attention enough for them to curious about album so that they might buy it.
We tried to establish our fictional artist with a particular style to try and get an audience to associate the style with all things created by her.
The main aim of our digipack in the context of a real life media product would be to look appealing enough for a potential customer to buy. This is why we tried to make our digipack stand out as much as possible while at the same time, try to keep a similar atmosphere in the digipack as it has in the video. A problem which this posed was that the video was filmed in greyscale. This meant that to avoid it clashing stylistically, we had to make the digipack cover in greyscale. We tried to make it stand out with the unusual images on the front and back. We hoped that this would catch an audience's attention enough for them to curious about album so that they might buy it.
We tried to establish our fictional artist with a particular style to try and get an audience to associate the style with all things created by her.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
There are many forms and conventions of real media products which we have made sure we included in our video. The first we have used is editing which conforms to the timings of the song and keeps with the pace of it. We knew this was essential as we had seen previous examples of videos which did not use this and realised how it negatively contributed to the atmosphere of the video. This is why in our video we do not cut during lines in the lyrics of the song and usually try to cut inbetween them, giving the video a structure of four different shots for each verse. During the slower parts of the song, we also chose to increase the shot lengths to keep with the pace of the song. This was seen in the mid-section of the song 'The Memory Remains' which I spoke about earlier in my blog, as it has one thirteen second shot compared to usual shot lengths of around half a second.
Another form we used was effective white balancing. During all the filming sessions, we were regularly checking the white balance to make sure it was equal on all shots. During one filming session, we had a persistent problem with white balance due to changing light conditions, which meant we had to discard all of the shots.
One more form we included was ensuring that audiences would enjoy repeated viewings of the video. To do this, we picked our song carefully from a large pool of songs. We eventually chose one which we believed was the most enjoyable to listen to repeatedly, and had the most potential to become a music video. After that, we just had to make sure that there was nothing in our music video which might spoil viewer’s enjoyment.
We also made sure to include various themes in our video that are present in real media products. One theme we used which is popular in music videos is Voyeurism. This is done near the beginning of the video when the camera zooms into a window where the two people are arguing. This theme however is not used extensively in our video as that is not a theme we want associated with our video. Another theme we use is sex appeal. This is done widely in the video when the protagonist is singing in her red corset. According to Shuker this is used widely to appeal to people, mainly men, but also as a model for women to base their looks on.
Another form we used was effective white balancing. During all the filming sessions, we were regularly checking the white balance to make sure it was equal on all shots. During one filming session, we had a persistent problem with white balance due to changing light conditions, which meant we had to discard all of the shots.
One more form we included was ensuring that audiences would enjoy repeated viewings of the video. To do this, we picked our song carefully from a large pool of songs. We eventually chose one which we believed was the most enjoyable to listen to repeatedly, and had the most potential to become a music video. After that, we just had to make sure that there was nothing in our music video which might spoil viewer’s enjoyment.
We also made sure to include various themes in our video that are present in real media products. One theme we used which is popular in music videos is Voyeurism. This is done near the beginning of the video when the camera zooms into a window where the two people are arguing. This theme however is not used extensively in our video as that is not a theme we want associated with our video. Another theme we use is sex appeal. This is done widely in the video when the protagonist is singing in her red corset. According to Shuker this is used widely to appeal to people, mainly men, but also as a model for women to base their looks on.
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