In what ways does your media product use, develop or challenge forms and conventions of real media products?

There are many forms and conventions of real media products which we have made sure we included in our video. The first we have used is editing which conforms to the timings of the song and keeps with the pace of it. We knew this was essential as we had seen previous examples of videos which did not use this and realised how it negatively contributed to the atmosphere of the video. This is why in our video we do not cut during lines in the lyrics of the song and usually try to cut inbetween them, giving the video a structure of four different shots for each verse. During the slower parts of the song, we also chose to increase the shot lengths to keep with the pace of the song. This was seen in the mid-section of the song 'The Memory Remains' which I spoke about earlier in my blog, as it has one thirteen second shot compared to usual shot lengths of around half a second.


Another form we used was effective white balancing. During all the filming sessions, we were regularly checking the white balance to make sure it was equal on all shots. During one filming session, we had a persistent problem with white balance due to changing light conditions, which meant we had to discard all of the shots.

One more form we included was ensuring that audiences would enjoy repeated viewings of the video. To do this, we picked our song carefully from a large pool of songs. We eventually chose one which we believed was the most enjoyable to listen to repeatedly, and had the most potential to become a music video. After that, we just had to make sure that there was nothing in our music video which might spoil viewer’s enjoyment.

We also made sure to include various themes in our video that are present in real media products. One theme we used which is popular in music videos is Voyeurism. This is done near the beginning of the video when the camera zooms into a window where the two people are arguing. This theme however is not used extensively in our video as that is not a theme we want associated with our video. Another theme we use is sex appeal. This is done widely in the video when the protagonist is singing in her red corset. According to Shuker this is used widely to appeal to people, mainly men, but also as a model for women to base their looks on.